How to Make the Most of Digital Marketing

Digital marketing is not a new phenomenon. However, new realities imposed by the COVID-19 pandemic have highlighted the importance of digital marketing for businesses. Basically, digital marketing revolves around using digital channels to advertise. Such channels include mobile devices, search engines, social media, websites, email and others to help reach consumers. The purpose is to...
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Strothman and Company recognized as one of the fastest-growing local businesses in 2020 by Louisville Business First

Strothman and Company has made the 2020 Louisville Business First Fast 50 list! This list honors the 50 fastest-growing private companies in Greater Louisville each year. This marks Strothman and Company’s third inclusion on the prestigious Fast 50 list, having also earned the recognition in 2014 and 2008. “We are proud to be a three-time...
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Think the Department of Labor Won’t Conduct a Review of Your Benefit Plan During the Coronavirus Pandemic? Think Again

Jennifer French, Principal During the coronavirus pandemic (“COVID-19”) that has consumed the majority of our 2020 year, businesses are struggling to simply survive, are required to deal with social distancing restrictions, and often are working with limited resources due to employees working on a limited and/or remote basis. One would assume that during these unprecedented...
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Strategies Companies Can Implement to Recover Faster

Small businesses nationwide were already facing cash problems before the COVID-19 pandemic, according to McKinsey & Company. The firm found that almost one-third of small businesses were either seeing losses or making just enough to stay in business, but not realizing profitability. Looking at businesses selling essential and non-essential items, McKinsey & Company reports that...
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Tips for Retiring in the Next 10 Years

The stock market continues to perform with relative resilience, despite the current economic decline. But to be clear, without 100 percent participation in the economy – in terms of small business job creation, consumer spending, and company growth and expansion – the stock market is apt to reposition prices to reflect slower growth. With no...
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The Wealth Tax ‐ Part 2

Dustin Wells, CPA, Tax Specialist This is Part 2 of Dustin’s analysis of the Wealth Tax. Read Part 1 here. What are the practical effects of a wealth tax if implemented on Americans? And what are the positive and negative arguments for and against a wealth tax on Americans? In Part 2, we will outline...
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How to Develop an Employee Leave Policy During COVID-19

According to the United States Department of Labor’s Wage and Hour Division, the Families First Coronavirus Response Act addresses how select businesses must give their workers paid sick leave or expanded family and medical leave under permitted circumstances in light of COVID-19. Effective starting April 1, 2020, the following will be in effect through Dec....
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Help for People Struggling to Pay Bills

The impact of COVID-19 has caused many Americans to suffer hardships, one of which is struggling to make ends meet. But take heart; there are solutions. Here are a few areas in which creditors are working with people to alleviate some of the stress. Mortgages Fortunately, the Coronavirus Aid, Relief and Economic Security Act, allows...
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Robotics Carves Out Niche in Various Businesses

Away from the movies, robots are becoming a reality in everyday life. Robots have played a major role in manufacturing industries to perform basic tasks that are either dangerous or laborious for humans. As technology becomes relatively cheaper – through the availability of components such as processors, sensors, batteries and cameras – robots are now...
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IRS Gears Up for Aggressive Enforcement

Recently, the IRS Commissioner testified before the Senate Finance Committee, sending the message that the IRS is committed to catching intentional tax evaders. There was no ambiguity in the message of his testimony to Congress; he noted that under his watch, the IRS will aggressively pursue those purposely evading their tax obligations with civil and...
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Live Video Webinar – Challenging Times: Choosing the Right Family Business Advisors

Family businesses by their nature are run by owners that wear many hats and oftentimes “grew up” in the business. In these unique and challenging times, experience is everything. It is not unusual for family businesses to seek external expertise and resources. The real challenge for closely held family businesses is navigating through the process...
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