Strothman and Company Named a Finalist for the 2020 Inc.credible Awards
Strothman and Company is proud to announce that our Firm has been named a finalist for the 2020 Greater Louisville, Inc. (GLI) Inc.credible Awards. Each year, the awards recognize and celebrate the achievements of greater Louisville’s small businesses and their contributions to the community. Strothman and Company has been named as a finalist for Small... Read More →
How Presidential Elections Affect the Stock Market
Ryan Antepenko, Strothman Wealth Care AIF Financial Advisor Trying to predict the markets over the short run is tricky business, but keep in mind, the market is a forward-looking mechanism. Over the long term, it gets a little easier. The markets go up about 4 or 5 times as often as they go down. The media... Read More →
PPP Loan Forgiveness Application
Rene Valadez, Senior Manager The Paycheck Protection Program is a loan designed to provide a direct incentive for small businesses to keep their workers on the payroll during the Coronavirus Pandemic. The program was officially launched on April 3, 2020 and it closed on August 8, 2020. One of the perks of the program is... Read More →
Our Top 6 Year-End Tax Planning Tips
This has been a year of economic and tax uncertainty with the impact of the COVID-19 pandemic, potential stimulus bills and the presidential election. As a result, tax planning may be more important than usual this year. To help guide you, we will cover six year-end tax planning strategies – three for individuals and three... Read More →
How Would a Second Stimulus Check Impact Markets?
The $1,200 stimulus check sent out to individuals had mixed impacts on our economy, based on academic research, including by the University of California-Davis. For recipients with $3,000 or more in their bank accounts, there was no positive impact on the economy. However, for recipients with bank account balances up to $500, they spent 44.5... Read More →
How to Effectively Onboard and Train Employees Virtually
With COVID-19 still requiring remote working, companies that effectively onboard new workers retain their workers longer, have better work performance and increase their profits by almost 100 percent, according to the U.S. Chamber of Commerce. However, there are many considerations that companies should take during this important process. For remote orientations, a welcome package that... Read More →
Exploring Brain Computer Interface: Tech That Connects to Your Brain
Imagine using your mind to control machines, or your employer reading how you feel in real-time from a dashboard? This is the future of BCI technology. Do we really need this technology? What are the potential benefits and possible implications of this emerging field? What is BCI? Brain Computer Interface (BCI) is also referred to... Read More →
Why Gratitude is Important During a Pandemic
We’re living in unprecedented, challenging times. If you’re feeling stressed and scared, you’re not alone. However, there is a way to navigate through all of this uncertainty: gratitude. Studies have shown that keeping in mind the things you’re grateful for on a regular basis not only helps you mentally but also physically, which is something... Read More →
A Realistic Picture: Will You Be Able to Afford In-Home Elder Care?
By the end of September, the nation had recorded over a quarter-million cases of COVID-19 and nearly 60,000 deaths in nursing homes that were attributed to the disease. The recent pandemic offers yet another reason why more than 90 percent of seniors say they want to grow old in their homes rather than move into... Read More →
Are We at The Crossroads- What Will Be the First Domino?
Matthew Saltzman, Partner and Director of Strategic Advisory Services As we close the books on the third quarter of 2020 and begin to look at the end of what has been the most challenging year of my 35-year career, there are a number of issues and questions that remain unanswered. Aside from when will the... Read More →
Are You On Track to Reach Your Financial Goals?
Ryan Antepenko, Strothman Wealth Care AIF Financial Advisor October is National Financial Planning Month and is a great time to review your financial plan if you have one, or create one if you don’t. How prepared are you to retire? Are you concerned about running out of money in retirement? We can help you answer... Read More →
The Wealth Tax ‐ Part 4: Implications
Dustin Wells, Tax Manager Now that we have a better understanding of the wealth tax and its general implications on the American wallet, the “wealth” it will be levied against, and how the wealth tax projects will be applied initially – let’s advance with a simplified but more detailed analyzing of the consequential implications of... Read More →
Residential Real Estate Market Remains Stable Amidst Pandemic Crisis
Rob Clements, Staff Accountant Since March of this year, the U.S. economy and all industries therein have in some way, shape or form been affected by the long reach of COVID-19. The pandemic has triggered chaos across the country as business owners and individuals alike struggle to regain the stability they enjoyed such a short... Read More →
What’s Next for a Stimulus Bill?
The Senate Republicans slimmed-down stimulus bill recently failed to materialize after receiving less than the 60 votes needed to move forward. The “skinny” stimulus bill, with a price tag of only $650 billion, was intended to be a way to quickly inject stimulus into the economy and bypass both the multi-trillion-dollar Republican HEALS Act and the... Read More →
The New Normal of Working from Home
With COVID, there’s a good chance that you are working from home. For example, in May the Dallas Federal Reserve reported that approximately 35 percent of U.S. employees worked from home full-time, with almost 72 percent of those who were able to work from home choosing to do so. Working from home is likely the... Read More →
Long-Term Financial Impact of COVID-19
As bad as the economy is right now due to the COVID outbreak in the United States, many economists are predicting that the long-term outlook is much bleaker. Alas, Congress and the Federal Reserve’s efforts at stimulus and interest rate management have done much to keep the economy and stock market afloat. However, small businesses... Read More →
Plan for Business Continuity if Second Wave of COVID Hits
With winter around the corner and the threat of seasonal viruses looming, a second wave of COVID-19 poses a real threat to our health and business operations, according to Johns Hopkins Medicine. Statistics from the Centers for Disease Control and Prevention (“CDC”) reveal that the 2019-2020 flu season took 24,000 lives and sickened 39 million... Read More →
The Importance of an SSL Certificate and Best Practices
What is an SSL Certificate? An SSL (“Secure Sockets Layer”) certificate used is to encrypt traffic between systems, such as client and server. This is done to protect data that might include confidential information, Social Security numbers and personal information. SSL involves the use of a pair of public (available to anyone) and private (exclusive... Read More →
Avoid Wasting Money on Digital Marketing with These Tips
In a previous article titled “How to Make the Most of Digital Marketing,” we examined how digital marketing can help your business grow. Unfortunately, this involves more than waving a magic wand. You can either choose to do it yourself or hire an agency to do it for you. Either way, if it’s not well done,... Read More →
How to Make the Most of Digital Marketing
Digital marketing is not a new phenomenon. However, new realities imposed by the COVID-19 pandemic have highlighted the importance of digital marketing for businesses. Basically, digital marketing revolves around using digital channels to advertise. Such channels include mobile devices, search engines, social media, websites, email and others to help reach consumers. The purpose is to... Read More →